Friday, 11 April 2014

The Art of Content Writing



Today, organizations have realized that content writing and article writing are the best methods to attract customers, as these techniques help in Search Engine Optimization (SEO), that is, aid in getting a good ranking with search engines, like Google, Bing, Yahoo and many more. 

Most writers are not adept to write a ‘good article or content’. They stuff their write-ups with keywords to enhance visibility of their client’s websites. However, content writing is an art, and to get best results, creating the right content is important. As a result, there is an upsurge in the demand for good content writers.

We discuss below some tips for good content writing

Before You Begin: 

Before starting to write, it is significant to understand the subject, the audience, and the purpose of writing the article.


 While Writing:

  •  Good research work is crucial and it is also vital to garner information from reliable sources
  • An apt and relevant title holds great significance.
  • The next step is to determine the length of the article, followed by the style and tone of writing.
  • Next in line is the herculean task of creating an outline of the article and to begin writing.
  •   Efficient writers never forget the 3 I’s of writing – Interesting, Informative, and Innovative. They create their content accordingly.


After Writing:

The job does not end by simply writing the article. It is important to create an error-free and grammatically correct article. Proofreading is an essential weapon in this regard. 

Also, the writer must evaluate his content. It is imperative to understand if the article fulfills the purpose of writing it. 

The skilled team of content writers at iWriteIndia understands the nuances of content writing very well and always deliver the best.

Sunday, 6 April 2014

The Art of Creative Writing

What is writing?

Writing is a skill through which we pen down our inner feelings in comprehensible words.

What is creative writing?

Creative writing is an art of giving those black and white words a colorful touch. It is like rising above the cliché of regular droning tips and trick of normal professional, journalistic, academic, or technical forms of literature. Creative writing is mostly crafted by one’s narrative potentialities. 


The conventional genre of communication, dealt with simply conveying the information from person to person with a little or no space for attributes that would elevate the entire communication.

Down the years, things have changed and so has the mode of conveyance. Now it is associated with the ability to express thoughts, feelings and emotions that in which the concept of Creative Writing has strolled in.

How to be a creative writer?

More than academic degrees; Creative Writing hinges on a writer’s creative ideas that are conceived through exploring different ways and means of expression. 
 
Anyone can use alphabets, but only a creative mind can arrange them in an order to create wonderful words making educating, informative and entertaining statements. This is what happens with creative writing.

The Thumb Rules for Creative Writing

As per surveys on web, eight out of ten people read the headline of any write-up whereas the rest go through the main content. It is amongst the most powerful onsite factors which contribute to that article’s search engine ranking. Thus, titling our write-ups with strong headlines not only decides how a search engine ranks a page but also generates traffic in search engines.


After that, comes the first paragraph that should be catchy, unexpected, yet interesting to make it appealing for the readers. Not to forget, in today’s fast-moving world, no one really has the time to go through something which is dull and boring.

Another key element of creative writing is usage of a lucid language. Writing good English does not mean that the reader needs to refer to a dictionary for each word we have written. This might make the reader lose interest.


Life without work feels vacant and purposeless. Likewise, work without prior inspiration sounds banal and dreary. The castigation of keeping in touch with a muse saves us from attaining either of the extremes; becoming a workaholic or an indolent. The muse must be the epicenter for one’s ideas and energy, the fundamental fire of work.

iWrite India provides creative writing services to various mediums. 

Writing with an Aim!!